Baking Up Profits®

Courses and Coaching

Courses, Coaching, and Guides to help the Food Entrepreneur succeed. Membership Master Courses include 3 levels for continued forward momentum no matter which stage you're in.

  • the BluePrint to Baking Up Profits®  membership designed to help home bakers and startup food businesses with their brand building, business building, time management automations, and efficiencies to free up resources to reach the next level.
  • the Business Plan to Baking Up Profits®  designed to outline and plan your brick and mortar business from the ground up in a way that catches the attention of lenders and shows your strengths.
  • Baking Up Profits® Growth a continuing education membership mastermind option designed to lend guidance to continued and sustainable business growth and diversification throughout the various stages of business ownership, through coaching and direct mentorships. 
Learn More About Baking Up Profits®

The Chef Equation® App

7 Apps in one designed to help Food Entrepreneurs understand their costs, manage their workflows, plan and scale production, and produce instant quote sheets and prep and scaled recipe sheets.

  • Stay on top of price changes with the Ingredient and Material Cost Tracker.
  • Save your recipes to the cloud, complete with baker's math formulas, costs, and fill weights with the Digital Recipe Card.
  • Get perfect and consistent results from your baked goods with Container Fill Weight Tracker.
  • Calculate your costs and generate Orders/Quote Sheets within the app and see suggested retail pricing. 
  • Make prep day workflows easier with a Container/Pan Prep List.
  • Pull your needs from all your orders in a specified time frame to print Scaled Batter Batch Recipe Cards.
  • Print the Shopping/Inventory Needs Check List to walk your pantry and confirm you have everything you need.
Learn More About Chef Equation®

Free Customizable Bakery Forms to Match Your Brand

You're busy building your brand, creating your niche.  Don't let generic serving guides detract from your work.  Pull it all together into one beautiful cohesive experience.  We will send you links to editable templates so you can add YOUR logo, YOUR colors, and incorporate YOUR fonts into your style guides.

Get Your Customizable Templates

How would it feel if you COULD find the time to better your business, to map out your vision, to devote attention to areas of potential growth instead of stuck in the daily grind?

How would it feel to be able to make the time for your family, friends, and for yourself?

...And how would it feel to find the magic, the fun, and the SPARKLE in your business and your life again?

Register for Baking Up Profits® Courses

The Chef Equation® App is Here!

Your Easy Button!

Finally, an affordable app designed for small to mid sized Food-Preneurs!

If you've researched bakery management apps, you know they run from $99/month to $249/month with some hefty installation fees and extra hardware.  Chef Equation® costs only $12.99/month and works with any of your existing devices - mobile, tablet, or pc.  It doesn't require switching website platforms or payment processors.  It was developed with easy startup and flexibility in mind.

Only $19.99/month! Learn More

“Natalie has years of experience that she so freely shares, from sculpting cake to the business of baking questions, Natalie has the answers and is willing to share them. With her calm demeanor, patience and giving spirit you can't go wrong spending time with Natalie and her good vibes! ”


Karon Reynolds - Sculpted, Cakes by Karon

“I have learned so much in my 25+ years in the industry, and I'm sharing that knowledge to help others find the same success I did...but maybe faster and with less frustration.  From startup to multi-brand diversifications, If I can do it, I know YOU can too!”


Natalie Madison - Natalie Madison's Artisan Cakes, LLC:

Art Is In Cakes, Chef Equation®, & Baking Up Profits®

Recent Recordings and Live Events

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I Love Our Community and You Will Too!