Free Up Your Most Valuable Resources - Time, Energy, and maybe even Profit!

by Learning Where You Can Automate & Trim Waste in Your Baking and Food Business

Because wearing all the hats, all the time, is exhausting enough without the added weight of MANUALLY doing "all the things".

How would it feel to have weight lifted from your shoulders? To go home on time? To stress less and to spend more time with family and friends again?

With the right knowledge, tools, and our Chef Equation App, you CAN have a compelling business that you ENJOY managing,

while also freeing up resources to Reinvest in Yourself.


How would it feel to be able to work ON your business,

instead of buried IN your business?

...Plus have the time to devote to your family, your friends, and YOURSELF, time to LIVE YOUR LIFE again?


Does the business feel like it's running your life instead of the other way around?  It happens to so many food-preneurs, especially when you wear all the hats - owner, creative director, builder, baker, human resources manager, accountant, marketer, purchasing manager.  I was there once, running from task to task, wishing I had more time, missing my family, feeling guilty if I didn't spend time with them and guilty if I wasn't focused 100% on the business.

At this moment, maybe you, too:

  • have invested in entrepreneurship books and courses, but have no time to get to them, because you're too busy maintaining your food business.
  • have a vision of where you'd like to be in 5 years, but are always being pulled into the daily grind and can't free up the energy to make that vision happen.
  • are willing to work hard to make your dreams happen, but there aren't enough hours in the day and you're frustrated by the lack of forward progression.
  • know there has to be a way to trim the time that it takes to do the tasks, "all the things", but the path and tools aren't obvious.
  • want to spend time with family and friends, and spend time doing things you love; you feel guilty, but the business always seems to come first.
  • are very close to burnout, BUT you built this thing that was once magical, and you'd like it to be that way again.

You AND your business CAN thrive, together, with the right tools and guidance.

And you don't have to struggle through years of trial and error (and possible burnout) to make it happen.

How would it feel if you COULD find the time to better your business, to map out your vision, to devote attention to areas of potential growth instead of stuck in the daily grind?

How would it feel to be able to make the time for your family, friends, and for yourself?

...And how would it feel to find the magic, the fun, and the sparkle in your business and your life again?

Register for Baking Up Profits™ Courses

The Chef Equation App is Here!

Your Easy Button!

Automation starts with the right tools - tools that streamline your business, giving you time that's better spent in other areas.    All those excels synced into one beautiful app that calculates your costs and generates instant and fair quote sheets for you. Weekly production schedules that combine your orders into single batch recipes.  Even shopping lists so you can stay focused and on budget.  Save time and let Chef Equation handle the math. Enjoy a 30 day free trial and a bargain price of $19.99 per month thereafter to build your online database. (Cancel at any time.)  Subscribe and then set up your first Training Challenge below in the calendar to get the support that you need. :)

Start Your Free Trial

Current Events

Hop Into One of Our Live Events - or watch the replays.

“Natalie has years of experience that she so freely shares, from sculpting cake  to business baking questions, Natalie has the answers and is willing to share them. With her calm demeanor, patience and giving spirit you can't go wrong spending time with Natalie and her good vibes! ”


Karon Reynolds - Cake Sculptor


Can’t wait for your Master Course to begin?  Excited and ready to start digesting new thoughts and processes to make your Food Business a Well Oiled Machine? (pun intended)  Hop right into one of these!


Spotlight Course: Logos & Watermarks  without Designer Fees

Play around and create your very own Logo from scratch and then convert it to a watermark for branding your media and your website while protecting your images.  I'll show you how to use stock elements to create your logo from scratch.  Then walk you through turning it into a professional and clean watermark for your images.

Register Now

Free Webinar Replay: Craft Your Compelling Brand Story

A Free Webinar that shows the importance of branding to differentiate yourself.  Craft a compelling brand story that brings in the clients that you WANT to work with, who will love and appreciate you for all that you are!  Build a brand that has a bit of flair, that has a story that people and vendors can connect with.  Learn to craft and speak in a way that draws viewers to you and your work.

Free Replay - Join Now

Spotlight Course: Calculating Your Overhead with a Done For You Excel Sheet

Part how-to, part excel calculator, I'll touch on the importance of calculating your overhead and then walk you through the excel spreadsheet with examples so you feel confident to calculate your own and allocate it across all your orders.  You'll use your hourly overhead rate consistently throughout the life of your business.

Register Now


Baking Up Profits, Master Course 1: The BluePrint to Professional Branding while Automating Inquiries and Communications.

Show your brand and your work in the very best light with branding, websites, and professional payment systems - built from scratch (you have full control) and (nearly) free!  Simultaneously, work on automations to reduce time-draining tasks in areas of communications, inquiries, and invoicing.  Put systems in place to free up time, so you can reinvest it in growth!  Learn to cost your product, your energy usage, and your time with ease.  Generate fast quotes that are fair to you and to your client.  Learn to transcribe your recipes, everything from cakes to simple treats, right down to the last ounce, to reduce waste - wasted time, wasted labor, and wasted ingredients.  Learn to develop loyal customers and leverage automated marketing techniques to make them lifelong clients.  Free up valuable resources, keep them coming back for more, and automate actions so you can reinvest it in your growth!


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