I used to pick up the phone and answer every call and message, every time it rang. Not only was it an interruption, I was really slow at getting back into the task at hand.

The interruption broke my rhythm, it slowed me down. Once there was a phone call, I would stop. I would answer the phone. I...

That feeling of overwhelm...loss of focus?  My coach helped me navigate back to my path.  I hope this information can help you too!

She said, "Natalie, where's your calendar? Where's your planner?"

I was like, "well, I haven't been using it."

My coach replied, "but we've...

Independence - a single word that defines so much - like my Freedom to vote the way I want to, to make a difference, and to be an Entrepreneur, to be DIFFERENT.  If you had the Freedom to DO or BE ANYTHING, WHAT WOULD IT BE?‍

Entrepreneurs...tell me if you feel the same!

I mean sure,...

I trained my website to become my Virtual Assistant reducing my "messaging time" from 15 hours per week to 9.  I was able to justify taking Monday's off!

How did I accomplish this?

• I built a stellar FAQ Page that answered all the most common client questions.
• I crafted a compelling brand...

Situation:  I've just prepared a quote for a cake that has a ton of tiny little hand-worked details.  There aren't molds for these things (unless I figure out a way to make them).  It's going to take several hours for me to hand cut and shape and create what the customer wants....

Edible Images are a great starting point for any type of cake, cookie, or other sweet treat art.

I've used edible images as a the base of a larger scaled piped design.  They're great!  Print, peel, attach.  And then you can pipe over it, draw on it, give it flair and flourish!

The...

When you get stuck with tiny berries, but your customers are expecting big beautiful dipped strawberries, how would you adapt?

This was my strategy:

Not long ago we had a strawberry shortage.  Compound that with a late frost that killed off a lot of supply AND record rainfall, the few...

Coming Soon: Chef Equation^®, An App To Make You More Profitable, More Efficient, and Less Stressed.

Hi everyone, Natalie Madison here of Art Is In Cakes.

I'd like to talk a little to all of the Cottage Industry Bakers out there. You know who you are. You work 40 hours a week at a day job....