Pricing - It's more than just a bag of groceries, right?Apr 23, 2021
Situation: I've just prepared a quote for a cake that has a ton of tiny little hand-worked details. There aren't molds for these things (unless I figure out a way to make them). It's going to take several hours for me to hand cut and shape and create what the customer wants. I give the price to the customer.
Her response: "Wow! I wasn't expecting it to be that high. The last time I got a cake was at (fill in the blank) and it was only $29.99. I mean, it's just flour, sugar, eggs, and oil right?"
My response, in almost every one of these situations. First I breathe deep and smile big... (See the rest in the video)
Don't get me wrong...being a Personal Shopper sounds like it could be fun! But we both know, that what we do, well it's more than just a bag of groceries.
I hope you never have to deal with this situation but if it does happen, with a bit of practice, you'll be prepared to diffuse the tension, pivot to the positive, and make the customer feel that she's getting something of great value - YOU!
Need supplies and tools and ingredients? You'll find those items on our ecommerce store and sister brand, Art Is In Cakes!
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