$29.99 USD

Every month

Your payment information will be stored on a secure server for future purchases

An account already exists with this email address. Is this you?

Sign in

BluePrint to Baking Up Profits® 2022 Master Course Membership

Free Up Your Most Valuable Resources - Time & Energy - and Find Your Profit

Learn Where You Can Automate Processes & Trim Waste in Your Baking and Food Business

How would it feel to be able to work ON your business,

instead of buried IN your business?

...Plus have the time to devote to your family, your friends, and YOURSELF, time to LIVE YOUR LIFE again?


Does the business feel like it's running your life instead of the other way around?  It happens to so many food-preneurs, especially when you wear all the hats - owner, creative director, builder, baker, human resources manager, accountant, marketer, purchasing manager.  I was there once, running from task to task, wishing I had more time, missing my family, feeling guilty if I didn't spend time with them and guilty if I wasn't focused 100% on the business.

At this moment, maybe you, too:

  • have a vision of where you'd like to be in 2 to 5 years, but are always being pulled into the daily grind and can't free up the energy to make that vision happen.
  • are willing to work hard to make your dreams happen, but there aren't enough hours in the day and you're frustrated by the lack of forward progression.
  • know there has to be a way to trim the time that it takes to do the tasks, "all the things", but the path and tools aren't obvious.
  • want to spend time with family and friends, and spend time doing things you love; you feel guilty, but the business always seems to come first.
  • are very close to burnout, BUT you built this thing that was once magical, and you'd like it to be that way again.

How would it feel if you COULD find the time to better your business, to map out your vision, to devote attention to areas of potential growth instead of stuck in the daily grind?

How would it feel to be able to make the time for your family, friends, and for yourself?

...And how would it feel to find the magic, the fun, and the sparkle in your business and your life again?

What you'll get:

  • Monthly actionable goals wrapped up in video lessons (your textbook) and coaching calls (your classroom discussion) designed to transform your business by focusing on one major aspect at a time.
  • Access to 2 months of the Chef Equation App, free, as we take you through costing exercises that will help you generate instant quotes for your clients, and demonstrate your profitability.
  • An insider's group of alumni where you'll get direct access to me and the community!
  • Bonus courses, pdfs, and guides that I think you might use in your transformation.
  • Access to each newly unlocked module, INCLUDING all future updates to the curriculum, for the life of your membership.  Review it and participate as many times as you'd like.

What People Are Saying:

I've been in the baking business for a few years and have a strong business background from the corporate world and thought I'd checked all the boxes for success. I'd taken a few other baking related courses but none compare to The BluePrint to Baking Up Profits! I'm honestly pretty hard to impress but this course totally blew my socks off! Each week a different topic was presented with so much thought and detail that I couldn't do anything but succeed! While I was working hard I was also having fun and meeting other bakers. I found I was not just rebuilding the foundation of my business, I was building self confidence and confidence in my products and my brand. Besides the knowledge I've gained, I came away with a support team of baking friends. Those kind of friends who can empathize when you're overwhelmed, help with solutions and cheer your successes (confetti moments)! I only wish I had found this course before I did so much trial and error work! The BluePrint to Baking Up Profits is well worth every penny!

Diane Burns - I. E. Originals

Talented....knowledgeable....inspiring.....giving....these words only scratch the surface of my favorite teacher, Natalie Madison. When you walk into Natalie's "classroom", you can feel the positive energy and you know you are going to walk out having created something fabulous. Natalie has years of experience that she so freely shares, from sculpting cake to legal business baking questions, Natalie has the answers and is willing to share them. With her calm demeanor, patience and giving spirit you can't go wrong spending time with Natalie and her good vibes!

Karon Reynolds